This assignment required me to go to a live, newsworthy event and tweet what was happening, and also get two interviews. What I enjoyed most about this assignment was the event itself. It was really hard to tweet because I was really involved in watching the event. In my opinion, it seems logical that tweeting during a live event while not getting distracted is a skill. The level of distractions really surprised me. After the event, something I would do differently is sit alone. It was hard to focus while I was engaging with other spectators. Despite the rookie difficulties, tweeting is going to benefit my career because it is a key way to reach and communicate with people. Although I felt ineffective with my tweets because I don’t have a strong twitter platform, someone who has a developed platform would benefit largely from this type of play-by-play, factual communication.
This assignment required my group member and I to interview two related sources and take pictures of that corresponded to our subjects and stream the two together. This was our second editing assignment. We both had an instinct to edit while we listened. For example, the first person we interviewed slammed his hand with his wedding ring down on the table during his interview and it made a loud noise. Later, my partner and I were both talking about how we thought of editing that part immediately. Because we were both aware of the editing, it made interviewing very easy.
The only struggle with this assignment was having the time of the interview recordings line up with the pictures. That took some tedious adjustments.
I learned a lot during my audio editing experience. There were a lot of things that I could have done better during the interview. For example, I should have asked the interviewee to restate the question before giving her answer. In some answers, there was no way to know what she was talking about without hearing me answer the question. Also, it would be a good idea to ask the interviewee to avoid answering “yes” or “no” making it easier to have a full bodied interview. I really enjoyed narrowing down the time. It was fun to really listen well. It was my first time doing it so I know it is not going to be perfect, but it was still fun to edit down to the millisecond. It was surprising how viable the process of editing was. I was expecting it to be extremely difficult. I also think it would have been a good idea to leave longer breaks in between questions and answers in the interview that way I have plenty of space to make cuts. Also, I noticed that I interrupted her a few times. It was a simple reaction to something she said, but it made editing really hard because if there was a section that I interrupted, then I had to cut it completely because her answer was chopped up. I had to be careful how much dead I cut because if I were to cut too much, I would have been too far under 2 minutes.
I interviewed my classmate, Bianca Coca. This was my first experience interviewing, and it was unusual. I was hard to come up with questions. The topic was slightly ambiguous. I figured people would love to talk about themselves, but that was a struggle at first. I had to warm the interviewee up with questions. Once I got to know more about them and we had hit a topic that she liked to talk about, the time was nearly up. What I enjoyed most was getting to know someone. In an interview, you can feel free to ask a lot of questions about someone, but in a normal social setting, that may be seen as too forward. If I could do anything different, I would have talked to my interviewee more beforehand to get to know her better before I dive into asking her questions about experiences. That way, she might feel more comfortable with me asking more questions.
I found this featured event while I was studying in the RAC. This was a difficult shot to capture because I wanted to capture how exhausted and frustrated this athlete was while studying with his tutor. He kept moving and I took a few other shots of him where he didn’t look as exhausted. I took this one at the right timing to capture the frustration I was seeing in person. There is also good expression captured in the girl who is tutoring him. She is entertained by his struggle with what they are studying.
I was laying flowers at a relatives grave in Torrington, and I saw that there were people gathered to bury someone. I opened up conversation with them and learned that Anna, the woman photographed, was burying her brother, Gayle who had passed away a week earlier. This is the fourth relative she has buried in her immediate family. There was a lot of emotion among the people there. I thought I would capture a lot of emotion with Anna, but she remained very stable. It was difficult for me to shoot. I asked for permission, and everyone was welcoming and allowed me to take pictures, but I still felt sorry with these people.
For my portrait, I wanted to capture someone’s first portrait. I asked Jessica Bragg if I could take a picture of her daughter after just hours of being born. She gave me a small window of a few seconds to capture the beauty of this new life. It was so fun shooting this. This was the first time I have been around someone so young. There wasn’t much emotion to be captured, but I see that the look on her face is so precious and really captures the innocence of a newborn baby.
I walked around the athletic facilities here on campus to capture some sports action photos. I ran into some difficulties capturing football players. I got yelled at for trying to capture some pictures of their practice. I went inside to the training facilities in the RAC and saw a lot of athletes training in the weight room and asked if I could take some pictures and got permission. The track team was warming up for their lifting with hurdle drills. It was hard to get this shot because there was a lot going on with all the people. I liked this photo because it shows the focus in such a simple movement.
Talking to these athletes here, I learned a lot about the time they take before practice to get ready. It was interesting to learn that they each have different routines, but they all love having small talk right before practice. This shot was difficult to take because I wanted to capture their conversation and the atmosphere but it was hard to convey in a picture.
Finding Creative Devices
The creative device I have found are color, cropping, leading lines, rule of thirds, and creating depth. Here are the photos and their descriptions:
In this photo, there are a lot of colors surrounding the subject, which makes the dominant creative device color. The white flower stands out with all of the color around it. The contrast and position of the white flower against the other flowers brings attention to it and makes it a strong subject.
The dominant creative device in this picture is cropping. The focus of this picture is on the orange peel and cropped around it. The viewer is drawn to the focus of the orange.
The desks in this photo lead the viewer’s eyes down the row. The dominant creative device in this photo is leading lines.
Rule of Thirds
The group of cars are the subjects in this photo and they follow the rule of thirds because of their placement, making the creative device in this picture rule of thirds.
The depth and direction of this picture creates depth. It causes the viewer’s eyes to keep looking around the corner.
Other Creative Devices
There is a good chance that more than one creative device can be found in a picture. In the first picture of flowers in Prexie’s Pasture, another creative device would be focus. The flowers are in focus while the background is out of focus.
On the picture of the road trip to Denver, viewers can also find the rule of thirds and balancing elements.
And finally, the picture of the orange peel also has the creative device of texture. Because the picture is zoomed in so much, viewers can really see the texture of the peel.
After doing this assignment, I was surprised at how easy it is to find creative devices in the things around me. I wish I could have gone more places and events to shoot my photos. It would have been nice to have a football game to shoot at. Also, I did all of this on my phone, and I think I would have been held back less with an actual camera. I am looking forward to doing other assignments with my camera.
A Brief History
Starbucks is known for their success story. They started out as a local roasting company in the heart of Seattle, Washington, Pike Place Market. As a local favorite, they fit into the theme of Seattle. The day that Starbucks changed the way the world drinks coffee was the day that Howard Shultz, a businessman in Seattle, had a french press made with Starbucks Sumatra whole bean selection. With the combination of that first sip, and the brains of a businessman, history was made.
Starbucks has mastered brand loyalty and brand recognition. Their brand, the Siren, is known world wide. And let’s not forget the infamous green apron! They have marketed an atmosphere, a look, and a taste.
With every trend, there are people who have opposing views. It could be anything about Starbucks that someone hates. They could hate that they mess their drink up every time. They could hate that Starbucks is a huge corporation out to monopolize the coffee industry. They could hate that the baristas are “know-it-alls”. They could hate the mission statement:
“To inspire and nurture the human spirit– one person, one cup, and one neighborhood at a time. It has always been, and will always be, about quality.”
Someone could also hate that every time they order a drink, they have to speak Italian words that make them look stupid if they mispronounce them, because the barista corrects them. Or even when the barista misspells a name! There are a lot of common reasons why people hate Starbucks. One of the more popular reason is that people perceive them coming in and forcing their “coffee loving” ways on a town. When Starbucks comes, without trying, they can accumulate hundreds of loyal customers.
Laramie, Wyoming recently got their first corporate Starbucks a month ago. Some locals were highly anticipating the arrival of the Green Goddess, in hopes to order their special latte with a side of WiFi. Other people dreaded the company stepping in on their local vibe Laramie. Those people were most commonly associated with a local coffee business. The big question was posed, would local coffee companies be crushed by Starbucks?
Who are the local coffee shops in Laramie, Wyoming?
There are a number of local coffee shops on Laramie. For a long time, that was all there was. Here is a spotlight on two popular coffee shops that have something to say about Starbucks.
The Grounds is a local coffee and internet hub in Laramie, downtown on 3rd Street. Grounds owner, Jill Edwards, talked about the Ground’s strengths against Starbucks. She said, ” I believe that our strengths are that we are locally owned and locally run. My family has lived in Laramie for over 100 years.”.
Local companies, like the Grounds, offer a more personable connection to customers. They give a unique experience to the community. Edwards stated, ” I would say 99 percent of the customers that come into the Grounds, I know on a first name basis. I think people like that personal touch.”.
Coal Creek Coffee Company:
Coal Creek Coffee Company offers an eclectic experience in Wyoming. They specialize in the craft of coffee, and see it as an art form. A marketing component for Coal Creek is authenticity. They encompass a small town, hand-crafted, one of a kind experience.
John, an employee at Coal Creek shed some light on how they are doing with Starbucks coming into town. He said, “We have had to lay off employees. It’s hasn’t been good. Sales are dropping.” Before Starbucks, Coal Creek was the most competitive coffee house in the area. When asked what their strengths are going against Starbucks, John said, “Small batch coffee. We do direct trade with farmers. Also we are SCAA certified which is the Special Coffee Association of American. They specialize in the art of coffee. For example, foam art competitions. Coal Creek’s association with SCAA and direct trade with farmers is what makes them authentic as a local coffee company and is what they are clinging on to for survival.
What is Starbucks doing to have this impact?
Laramie’s Starbucks has continued to exceed their daily goals in sales. A shift manager at Starbucks, Rebecca Squires, gives a day in the life on a typical Tuesday for Laramie’s Starbucks. She states, “Our daily report for today shows that we have served 783 customers. We still have 4 hours until we close. This late in the evening, we average 20 customers every 30 minutes. It’s safe to say that we average 1000 customers a day”.
Starbucks has been here for a month, and they are serving 1000 customers a day.
Coal Creek has been here for over 20 years, and they have to lay off employees.
The fact that Starbucks has instant customer loyalty shows that companies are going to be hurt by the impact of Starbucks. The local companies are going to cling to everything they have; History, legacy, skill, authenticity, and craft. At the end of the day, it is up to the customer.
Multimedia is fun! It accommodates to my self-diagnosed ADHD. There are a lot of features, but with a lot of features comes a risk for complication or a breach in simplicity and flow of the navigation on the page.
To observe a Usability Test, I examined the site “Powering a Nation”. The site was fun to navigate! I loved the effects. It was a creative way to convey the facts about bringing awareness to American’s water consumption.
The site had it’s drawbacks. The biggest problem I had with the presentation of the site is that I had no idea what it was promoting about water. I definitely got the point that it was about water with the video, but all I can conclude from looking at the entire page is that it was promoting awareness. There was a display box, and on the bottom there were little bubbles that you could click on to change the content of the box. The media in the box rarely had a title, but if you hovered over the bubble, you could see the title. It would have been easier to understand if the titles were more obvious. I clicked on the bubbles because I am weak in curiosity and I had to know what they were!
The navigation was definitely simple. The navigation buttons were very small. I think someone who isn’t aware of this type of media wouldn’t be looking for the small buttons. On the plus side, the navigation was logical.
Finding the contact information about Powering a Nation was easy! I looked for a clue on the page that would lead me somewhere promising and BAM! I saw a link labeled “about” and there was contact information and profiles of everyone involved.
I conducted a usability test on someone else and someone who may not be aware of the details in multimedia. While observing my roommate using the site for 10 minutes, I noticed her asking what the site was about, or what they were promoting. She didn’t understand what to do next because she didn’t know why she was on the site, or what the point was. She watched the video, and then slowly figured out that there is more information given by pressing the “bubbles” on the bottom of the display box. Our responses were very similar, which is the case with most things because we are roommates. As we both got familiar with the functions of the site, we found the content interesting and appealing.
The three things that should not change about the website are
- The content. It was great and very informative in a creative way that can keep the audience plugged in.
- The graphics were exciting and grabbed your attention.
- The simplicity was key. You don’t have to scroll down the page to find anything, everything is right there in front of you.
The three things that should change about the website are
- The graphs and charts were a little unclear because the graphics were so strong.
- The small buttons were hard to notice and something so small could be seen as a design element rather than a method of navigation.
- The headings could have been more clear and the mission of the website and movement should have been made more clear up front.
My news diet consists of the Seattle Times, the Denver Post, and Buzzfeed. I like to read stories from the Seattle Times because that is where I am from and it is nice to see what is going on back home. The Denver post keeps me in touch with this region. They have great stories and a good spread of local and national stories. Buzzfeed is a poor choice for news, but it is a great choice for some comic relief. Also, it keeps me up to date on what is going on in Pop Culture, in a funny way that is easily communicated to me.
Most news is bias in a liberal way. It also depends on what lens you read it through. If you go to news strictly for facts, you will get the facts you’re looking for and be done. But if I read the Seattle Times knowing that it is from a liberal mindset, then I am going to notice that bias. We can’t say that news isn’t bias because humans write news and everyone sports some sort of bias.
Buzzfeed can be informative at times. I usually use it for entertainment to get a good laugh out of blog articles like “How Tapanga Lawrence’s Hair Changed Your Life”. It is very impressive to read an article that is mostly communicated through gifs. It can be informative in many ways. Some more simple than others. For example, I didn’t know that there were 100 reasons to love the music group, Hanson. On a more serious note, I have seen great photojournalism on the Middle East on Buzzfeed.
I don’t open up conversations with people about the news unless I know they will be responsive. I have been caught in a situation where I didn’t know about a current topic in the news and I felt like I couldn’t add to the conversation. It isn’t fun being stuck in a conversation that isn’t going anywhere.
Improvements that can be made to my news diet are variety and consistency. I am not very consistent with staying on top of the news. That is mainly caused by a timing conflict. I don’t always have the time to keep up. I want more awareness of the broad spectrum of news. There are so many ways to be informed and I want to be more involved in them.